Who Are the 12 Brand Archetypes?
Take a look at the remaining archetypes, and gain further understanding of their impact on brand identity and connection with a specific target audience.
You may discover a secondary archetype that compliments your brand. Integrating these secondary attributes may prove beneficial, making your brand more identifiable and unique to you.
Attributes
Reliable, Nurturing, Healing
Tone of voice
Caring, Gentle, Welcoming
Attributes
Bringing ideas to life,
Self-expression, Independence
Tone of voice
Forward-thinking, Inspiring, Passionate
Attributes
Inclusive, Likeable, Authentic
Tone of voice
Friendly, Practical, Welcoming
Attributes
Curious, Independent, Inspiring
Tone of voice
Exciting, Fearless, Enthusiastic
Attributes
Loyal, Honourable, Strong
Tone of voice
Brave, Honest, Challenging
Attributes
Happiness, Freedom, Purity
Tone of voice
Simple, Authentic, Optimistic
Attributes
Fun-loving, Feeling good, Humour
Tone of voice
Playful, Enthusiastic, Light hearted
Attributes
Passionate, Loveable, Intimate
Tone of voice
Soothing, Enticing, Emotional
Attributes
Transformation, Visionary, Belief
Tone of voice
Mystical, Captivating, Charismatic
Attributes
Innovative, Strong, Independent
Tone of voice
Bold, Disruptive, Passionate
Attributes
Refined, Confident, Successful
Tone of voice
Articulate, Commanding, Influential
Attributes
Innovative, Strong, Independent
Tone of voice
Bold, Disruptive, Passionate
No More Second-Guessing, No More Overwhelm.
You’re most likely here because, like many female business owners, the time, energy, and know-how to commit to your brand is taking its toll.
Let’s have a relaxed, no-pressure chat about your next steps.
During our call, we’ll:
Unpack the challenges holding your brand back
Explore how your values and vision can shape a brand that stands out and connects with your dream customers
Discuss how working together could help your brand attract the right customers and drive real business growth
Discover my step-by-step Brand Clarity Method approach, so you can feel confident about whether I’m the right brand designer for your business.
By the end, you’ll leave with clarity on your next steps for crafting a confident, aligned brand identity that resonates with your ideal audience — and say goodbye to the overwhelm!
Book your FREE Brand Discovery call below.
These calls are perfect for business owners in the hospitality, boutique, beauty, and wellbeing industries who are ready to invest in a brand that will work as hard as they do.
Create a brand you’re proud of — one that truly reflects the heart of your business.
Brands That Connect
Here are some previous clients who took their business to the next level, creating a brand with clear messaging that speaks directly to their target audience's needs and values.
Client: ZTZ Pure
Natural and Organic Skincare Products
Brand Archetype: The Caregiver
ZTZ Pure is a skincare brand focused on natural, organic ingredients for Afro-Caribbean women. They provide support for problematic skin and promote wellbeing through customer care and a community group.
Their previous branding struggled to communicate their core values and lacked visual consistency across packaging and digital platforms.
Their new identity evokes nature and wellbeing, with a colour palette that is warm, calming and organic. The typography is soft and feminine with a flowing logo that symbolises plantation, growth and the connection of a supportive community of women.
“After all these years I thought I knew my business, but working with Angela proved me wrong. Not only that but she took me on a discovery journey of business actualisations.
My business now has a meaning and a place in the world all through working with a genius and remarkable woman.
Thank you!”
Vivienne
ZTZ Pure
Client: Hear You Are
Custom & Sustainable Bridalwear
Brand Archetype: The Creator & The Innocent
Here You Are has a passion for re-purposing beautiful vintage fabrics into exquisite bridal wear suited to their client’s unique and creative style.
Their previous branding lacked consistency and authenticity.
The new branding has a warm, welcoming tone that celebrates each bride’s uniqueness. The logo design accentuates the ‘You’ showing emphasis on the bride’s importance and the fine strokes evoke a sense of craftsmanship, reminiscent of sewing thread.
“We worked with Angela for a big re brand as we were developing our business. She listened carefully to our wishes and was sensitive to our worries and hopes for the look and feel of our business. We were feeling overwhelmed and nervous to make all of the big changes needed to take our branding to the next step but Angela went above and beyond to make sure that we understood what was happening every step of the way. She provided such a brilliant service and we're elated with how our beautiful branding has turned out. Angela is professional, highly skilled and a joy to work with! Thank you so much!”
Laura and Hannah
Here You Are
What My Clients Gain From Working With Me…
A brand full of personality that blends their unique traits with their brand archetypes, helping them stand out from the competition
A logo and visual identity that consistently and authentically captures the essence of their brand
An understanding of their brand tone of voice and how to speak directly to their dream clients
A brand designed with their goals and ambitions in mind, allowing it to grow alongside their business.
An understanding of how to generate interest and form customer loyalty
Clarity on who their target market is and what their expectations are
Insight on where their brand stands in the market industry
Branded collateral to ensure consistent identity and messaging across all platforms, including social media, stationery, point of sale, signage, exhibitions, packaging, and more.
You’ve already put the work into building your business — but if your brand isn’t clearly showing what you do, who you’re for, and why it matters, it can quietly hold you back.
A strong brand isn’t just about how it looks. It’s about clarity, consistency, and making it easier for the right customers to choose you.
That’s where I come in.
If you’re ready for your brand to feel more aligned, connect with your dream customers, and actually support your growth, let’s talk.
Book a FREE 45-minute Brand Discovery Call and we’ll look at what’s holding your brand back — and what to do next.
Meet Angela Luisa
A Brand Identity Designer, who enjoys nothing more than getting her creative cogs turning by creating authentic designs that deliver clear messaging and personality.
Angela has been a professional graphic designer since 2008 and in that time she has worked both as an in house and agency designer.
Her extensive design experience spans across a wide variety of industries from hospitality to IT companies, working on projects for small local businesses as well as large corporations such as Halifax, Virgin Media and TalkTalk.
Having years of diverse experience has allowed Angela to enhance her skills and understand what truly inspires her creatively. After starting a family she felt it was the right time to pursue her dream and be the authentic designer she always wanted to be, crafting beautiful and thoughtful designs for the hospitality, boutique, beauty, and wellbeing industry.
Angela brings a depth to her work, understanding the key messaging of any project and who it is targeted to before starting the design process. From here it is possible for her to design pieces which successfully meet the client’s needs and wants, because these key factors greatly influence the look and feel of a design. Failing in doing so risks not getting the desired response from their target market.
Angela believes in a healthy work and family life balance so she can bring presence, creativity, and passion into all the work she creates. Her mission is to support her clients to do the same and play a part in them following their dream – to wake up every day running a business they love with a brand presence they can be truly proud of.
It’s time for your brand to
stand out, connect, and grow with confidence.
Get The Brand Clarity You Crave To Take Your Business Further
Get expert guidance that can help you finally craft a brand that connects with your dream customers and drive real business growth.
Let’s have a relaxed, no-pressure chat about your next steps.
Book your FREE Brand Discovery call below.
These calls are perfect for business owners in the hospitality, boutique, beauty, and wellbeing industries who are ready to invest in a brand that will work as hard as they do.
Let’s Connect!
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