FREE brand archetype quiz for female founders in the hospitality, boutique, beauty, and wellbeing industry.
Discover Your Brand Archetype
Take the free brand archetype quiz to discover the personality that can help your brand connect with your dream customers, and get practical guidance on how it can look, sound and show up more consistently.
It takes just a few minutes
It’s completely free
Get your result instantly
After Taking the Quiz You’ll Walk Away With
An understanding of your brand’s archetype and what it means for your business
A guide to what your brand needs to convey and how to do it
Confidence about where you sit in your market industry
A sense of direction for your brand journey so you can make better marketing decisions.
It’s free and only takes a few minutes
Insight on your brand values so you can captivate your customers and meet their desires
An understanding of how to speak directly to your dream customers
Once you uncover your Brand Archetype, you have a clearer foundation for building a brand that resonates with the people you want to reach.
By understanding the personality behind your brand, you can make more intentional choices about your messaging and visual identity — helping you create a brand that feels distinctive, consistent and aligned with your business.
Take the guesswork out of your brand personality
My Brand Archetype Quiz will help you identify the personality that best reflects your business and the customers you want to connect with.
Through a short series of straightforward (and surprisingly fun) questions, you'll think about your business's goals, values, personality and the experience you want to create for your customers.
Your result gives you a strategic starting point for building a brand that feels distinctive, confident and consistent — rather than second-guessing how it should look, sound or show up.
At the end of the quiz, you'll discover your primary Brand Archetype and get insight into its characteristics, look and feel, with practical inspiration to help you bring that personality to life.
build a meaningful connection with your customers — one that benefits both your business and the people you serve.
An archetype is a universally recognised persona with characteristics people relate to on an unconscious level. There are 12 main archetypes that businesses commonly use, and each one is very distinguishable and innately understood by the human psyche.
Integrating archetype personas into our business and brand gives us the potential to build profound relationships with our market and spark recognition. This greater level of awareness allows our message to land with power and purpose.
Which archetype could your brand be?
What is a Brand Archetype and Why Use it?
What Others Thought of the Quiz
This quiz was fun and easy to do and the result really resonates with my business. I now feel a lot clearer on how to connect with my target audience.
Emma Flowers
I loved Angela’s quiz! I got the Rebel archetype which really resonates with the personality of my brand. It’s been helpful to realise this and has given me more clarity around my branding.
Emily Tyson
Imagine your clients forming a unique relationship and connection with your brand, one that establishes consumer loyalty and recognition.
Allowing your business to grow and evolve, carrying you forward and bringing you financial security for years to come.
Meet Angela Luisa
A Brand Identity Designer, who enjoys nothing more than getting her creative cogs turning by creating authentic designs that deliver clear messaging and personality.
Angela has been a professional graphic designer since 2008 and in that time she has worked both as an in house and agency designer.
Her extensive design experience spans across a wide variety of industries from hospitality to IT companies, working on projects for small local businesses as well as large corporations such as Halifax, Virgin Media and TalkTalk.
Having years of diverse experience has allowed Angela to enhance her skills and understand what truly inspires her creatively. After starting a family she felt it was the right time to pursue her dream and be the authentic designer she always wanted to be, crafting beautiful and thoughtful designs for the hospitality, boutique, beauty, and wellbeing industry.
Angela brings a depth to her work, understanding the key messaging of any project and who it is targeted to before starting the design process. From here it is possible for her to design pieces which successfully meet the client’s needs and wants, because these key factors greatly influence the look and feel of a design. Failing in doing so risks not getting the desired response from their target market.
Angela believes in a healthy work and family life balance so she can bring presence, creativity, and passion into all the work she creates. Her mission is to support her clients to do the same and play a part in them following their dream – to wake up every day running a business they love with a brand presence they can be truly proud of.
Happy Clients
“We worked with Angela for a big re brand. She provided such a brilliant service and we're elated with how our beautiful branding has turned out. Thank you so much!"
Laura and Hannah Here You Are
“Couldn't recommend Angela highly enough. She is wonderfully creative, but also has the theoretical knowledge of what makes brands work too. I couldn't have been happier with the result.”
Sarah Anker Chiltern Wellness
“My business now has a meaning and a place in the world all through working with a genius and remarkable woman. Thank you!”
Vivienne Green ZTZ Pure
"I couldn’t have been more pleased when we received the final images (in multiple formats) as it captures everything about my company and its range of clientele perfectly.
Thank you, Angela!"
Liz Smith Coffee at 108
Create lasting connection and recognition — so when your dream customers need what you offer, they think of you first.
Discover Your Brand Archetype Today
Answer just 7 questions and get your result instantly!
Get clear on how your brand is meant to stand out, attract the right customers, and grow with clarity — with practical insights you can implement straight away.
It takes just a few minutes
It’s completely free
Get your results instantly