What To Expect When Working With Me On Your Brand…

The Personal Touch

When working with me you will receive a personal one to one service. Agencies typically work on several projects at one time, and are handled by a team which can slow the process down. Your brand development will have 100% of my attention, passion and creativity, with clear communication throughout your client journey.

Your Client Journey

Discovery Call

We kick the process off with a Free Discovery Call to discuss the project at hand. This is a chance for me to find out a bit about you and your business and what it is you need. It’s also an opportunity for you to get to know me and decide whether you want to go ahead and work together.

After our call I will provide you with a Project Proposal summarising the project objectives and my offering. Once this has been agreed and signed we are ready to go ahead and make a start!

Brand Strategy Call

Grab a coffee/ smoothie/ herbal tea, whatever your preference, while we discuss your brand in more detail.

You will have received a questionnaire beforehand to prep us for the call.  This is an in depth workshop where we will cover subjects such as your competitors, your brand vision, who your current customers are and who your ideal customers are, what inspires you, your likes and dislikes.

This information and more will form part of your Brand Strategy Guide.

Brand Strategy & Creative Direction

Using the findings from my research the Brand Strategy & Creative Direction Presentation will outline subjects such as your brand story, tone of voice, positioning and more.

The Creative Direction suggests the overall look and feel your brand will convey. This involves two different mood board styles for you to choose from showing a collection of colour, design styles and images.

Included:
1x review call
2 rounds of revisions, any further changes will incur an hourly fee.

Brand Design

From here I will be hyper focused, brainstorming concepts and ideas, and narrowing them down to one carefully considered final concept. This will be sent to you in a Brand Identity Presentation explaining the reasoning and psychology behind the logo design and accompanying elements such as; typography, photography and colour palette. It will also showcase mockups of your brand in action!

Included:
1x review call
2 rounds of revisions, any further changes will incur an hourly fee.

I use the one-concept method due to its efficiency in getting the desired results.  Showing multiple concepts risks indecision, delays, and requests to combine ideas into a hybrid design that may not have the intended impact. After all, my expertise in deciphering the best option for your brand and its audience, is exactly why you are hiring me.

Deliverables

  • You will receive a detailed Brand Guidelines document

  • Brand Guidelines Sheet (a quick reference guide)

  • All logo formats

  • Any further brand assets that were agreed at the start of the project such as:

    • Social media template

    • Website mock up and style guide

    • Brand pattern

    • Stationery

    • Point of Sale etc.

  • Brand Handover Guide - This will contain any further information needed to help launch your brand as well as details on the files included in your package and how to use them effectively i.e. for digital and print.

(Deliverables vary depending on which brand package was chosen.)

Aftercare

I am always happy to help my clients further, and no task is too big or small. I want to ensure you get the most out of your new brand, executing it with confidence and consistency!

Happy Clients

“My business now has a meaning and a place in the world all through working with a genius and remarkable woman. Thank you!”

Vivienne Green ZTZ Pure

“We worked with Angela for a big re brand. She provided such a brilliant service and we're elated with how our beautiful branding has turned out. Thank you so much!"

Laura and Hannah Here You Are

"I couldn’t have been more pleased when we received the final images (in multiple formats) as it captures everything about my company and its range of clientele perfectly. Thank you, Angela!"

Liz Smith Coffee at 108

Save Time and Get Expert Guidance on Your Brand’s Next Steps

Running your business is demanding, and figuring out how to make your brand identity truly stand out and connect with your audience can take hours you don’t have. There comes a point when bringing in a strategic brand designer is the fastest way to gain clarity, save time, and make your brand work as hard as you do.

That’s why I offer a free 45-minute Brand Discovery Call — a relaxed, no-pressure conversation to explore what your brand really needs.

During our call, we’ll:

  • Unpack the challenges holding your brand back

  • Explore how your values and vision can shape a brand that stands out and connects with your dream customers

  • Discuss how working together could help your brand attract the right customers and drive real business growth

  • Discover my step-by-step Brand Clarity Method approach, so you can feel confident about whether I’m the right brand designer for your business.

By the end, you’ll leave with clarity on your next steps for crafting a confident, aligned brand identity that resonates with your ideal audience — and say goodbye to the overwhelm!

These calls are perfect for female founders in hospitality, boutique, beauty, and wellbeing industries who are ready to invest in a brand identity that drives real brand growth and business success.

BOOK A FREE BRAND DISCOVERY CALL

Get The Brand Clarity You Crave To Take Your Business Further

Get expert guidance that can help you finally craft a brand that connects with your dream customers and drive real business growth.

Let’s have a relaxed, no-pressure chat about your next steps.

BOOK A FREE BRAND DISCOVERY CALL

These calls are perfect for business owners in the hospitality, boutique, beauty, and wellbeing industries who are ready to invest in a brand that will work as hard as they do.