ZTZ Pure | Natural & Organic Skincare
ZTZ Pure is a skincare brand focused on natural, organic ingredients for Afro-Caribbean women. They provide support for problematic skin and promote wellbeing through customer care and a community group.
Their core values perfectly align ZTZ Pure with The Caregiver Brand Archetype.
Before and after.
ZTZ Pure’s previous branding struggled to communicate their core values and lacked visual consistency across packaging and digital platforms.
Their new identity evokes nature and wellbeing, with a colour palette that is warm, calming and organic. The typography is soft and feminine with a flowing logo that symbolises plantation, growth and the connection of a supportive community of women.
The main challenge for this brand was to convey its caring and warm nature through the logo. The letters ZTZ can feel masculine and harsh, with their straight edges and a zigzag effect when placed side by side, which clashed with the desired brand essence. To soften the typography and reflect a natural, nurturing feel, I experimented with various sketches and creative approaches. By curving the tail of the 'Z' into a leaf shape and connecting the letters 'u,' 'r,' and 'e,' the final design evokes a sense of growth and fluidity.
Social Media
Further Work
My client was so thrilled with the rebrand that she requested additional collateral to further enhance her brand presence. We continued collaborating to create this roller banner, designed for point of sale and as a backdrop for live broadcasts and social media reels.
It’s a joy to support my clients even after their brand package is complete, ensuring their brand continues to shine across every touchpoint.
“After all these years I thought I knew my business, but working with Angela proved me wrong. Not only that but she took me on a discovery journey of business actualisations.
My business now has a meaning and a place in the world all through working with a genius and remarkable woman.
Thank you!”
Vivienne
ZTZ Pure
Save Time and Get Expert Guidance on Your Brand’s Next Steps
Running your business is demanding, and figuring out how to make your brand identity truly stand out and connect with your audience can take hours you don’t have. There comes a point when bringing in a strategic brand designer is the fastest way to gain clarity, save time, and make your brand work as hard as you do.
That’s why I offer a free 45-minute Brand Discovery Call — a relaxed, no-pressure conversation to explore what your brand really needs.
During our call, we’ll:
Unpack the challenges holding your brand back
Explore how your values and vision can shape a brand that stands out and connects with your dream customers
Discuss how working together could help your brand attract the right customers and drive real business growth
Discover my step-by-step Brand Clarity Method approach, so you can feel confident about whether I’m the right brand designer for your business.
By the end, you’ll leave with clarity on your next steps for crafting a confident, aligned brand identity that resonates with your ideal audience — and say goodbye to the overwhelm!
These calls are perfect for female founders in hospitality, boutique, beauty, and wellbeing industries who are ready to invest in a brand identity that drives real brand growth and business success.
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ZTZ PURE | Natural Skincare
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