Sandwich Plus | Artisan Bakery & Deli

Sandwich Plus is dedicated to creating a welcoming space for food lovers with freshly baked bread, gourmet fillings, fine cheeses, and delicious home-baked cakes.
Their core values perfectly align with The Every-person and The Creator Brand Archetypes.

Sandwich Plus brings together the warmth of artisan baking and the charm of a traditional deli. From freshly baked bread crafted with care to gourmet sandwich fillings made to delight, every product is a celebration of flavour and quality. The word "Plus" highlights that there's more on offer than just the everyday sandwich.

The logo reflects their expert craftmanship in a clever and imaginative way. using two sandwich slices to help form a plus sign and the wheat element to reinforce their bakery roots. The colour palette is warm and classic, designed to immediately convey a sense of high-end, traditional craftsmanship and warm, friendly customer service.

Please note: Sandwich Plus is not a client project. While I have worked as a designer since 2008, previous work done for employers cannot be included in my portfolio. As the business is new, passion projects are included to help showcase my skills.

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By the end, you’ll leave with clarity on your next steps for crafting a confident, aligned brand identity that resonates with your ideal audience — and say goodbye to the overwhelm!

These calls are perfect for female founders in hospitality, boutique, beauty, and wellbeing industries who are ready to invest in a brand identity that drives real brand growth and business success.

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